Sameness

 

An Identity system created for Sameness, an exhibition of design work created around the theme of code. Treatment includes; wall text, name plates, and url runner. A floor/wall relationship was established throughout the gallery, as well as the juxtaposition of the fill/outlined type. In addition to the identity system, I created a response to the word "code" through exploring CAPTCHAS and automated systems, which was installed on a cement column.

Identity created in collaboration with Erica Bech & Brian Metcalf